Get the tissues out – Blackberry and Alicia Keys have called time on their partnership. Surprising? Not to most. How amicable the split is has been hot topic this morning. Was she fired? Did she jump ship? Or was it really a case of creative differences? Last January Blackberry unveiled the songstress as the ‘global creative director’. Giving the title of ‘creative director’ has become the new way of large companies using celebs to flog their products whilst trying to be smart about it. So what does this mean for Blackberry? Well, they say all news is good news but the former telecoms king can’t seem to catch a break. In November they lost CEO Thorsten Heins and a number of other top executives followed suit. Alicia Keys was the wrong choice – by far. In her defence there aren’t many of us who’d turn down top dollar to be pictured using a company’s products every few weeks. Alicia Keys is an Apple girl – remember the faux pas of her sending a tweet from her iPhone some weeks after her Blackberry appointment? Major fail.
So, as of 30th January the union of Blackberry and Alicia Keys is no more. Who do you think Blackberry should hire next? Tweet us or leave a comment…
Blackberry and Alicia Keys go their separate ways
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