Lenovo Names Ashton Kutcher Its Newest Product Engineer
Although Ashton Kutcher failed to cast his magic with the recently released “Jobs”, it seems that his adaptation of the legendary Steve Jobs, if not the viewers, impressed the makers of one of the leading computer-manufacturing firm, no we are not talking about Apple, but Lenovo.
The PC giant has taken actor Ashton Kutcher on board, in the capacity of Product Engineer. The latter’s interest in technology and entrepreneurship is evident, as he, himself, became an entrepreneur in 2011, and has invested in two of the booming tech startups, namely, Uber and Spotify. Apart from these two, his firm, A-Grade Investments, is a regular investor in startups.
This move of Lenovo comes in light with the recently announced flagship campaign, #Betterway global live-stream. Lenovo, with its #Betterway crusade, and Ashton Kutcher as the Product Engineer, promises a brand new lineup of various innovative products.
The first product in the lineup is Lenovo’s Yoga tablet. The tab has a 1.2 Ghz quad core processor from Mediatek, and runs on Android 4.2.2. Apart from that, it has a 5MP rear and a 1.6MP front camera, to click photographs and for video calls. The tab has two variants, the 249$ 8-inch Yoga tab, and the 299$ 10-inch tab.
Ashton will be responsible for marketing the Yoga tabs across the globe.
The “What happens in Vegas” star, apart from his tech enthusiasm and knowledge, brings his 15million Twitter followers on the table. Thus, apart from giving the products an ‘Ashton feel’, he will expand the company’s reach in the social media.
Ashton Kutcher Lenovo Newest Product Engineer
No comments:
Post a Comment