Google Grows in 3rd quarter of 2013
According to Google, its sales topped the original estimates made for the third quarter. It is speculated that the number of promotions sold via mobile, video and other services were sufficiently lower than originally anticipated.
According to the reports compiled by Bloomberg, the original estimate was $11.64 billion but the revenue, without including sales from partner sites alone was $11.92 billion.
Google expanded its channels by providing not only search results on the web but promotions that targeted users of mobile phones, tablets, and applications found on the smart-phones. It is reported that the paid clicks jumped up to 26 percent. According to EMarketer, Google will hold 33% share on the global on-line-advertising market this year. 2% higher than last year (31%).
The analysts predicted that the profit per share would go up to $10.36 but profit was about $10.74 USD per share. Increasing the Net income by 36% to $2.97 billion from the year-ago period.
Google encouraged its users to take advantage of its “enhanced campaigns” feature. This special campaigns targeted wireless devices and has been proven significantly profitable than the original PPC search results model that Google setup decades ago.
Even after all these years and the ups and downs, Google still remains the on-line giant it was a decade ago. With its advertising and revenue powerhouse in place Google is working on other changes. They are updating their marketing rules to allow the users to display their own reviews and pictures by the ads, give the advertisers the tools to analyze and understand user behaviors and habits and much more.
Google Grows in 3rd quarter of 2013
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