Instagram hits 400 million users
Instagram hits 400 million users, the Facebook-owned photo sharing platform, hit a major milestone, as their user base topped to 400 million people. The company announced their achievement via a statement, celebrating the massive community they’ve developed since the company’s founding in 2010. In contrast, Twitter’s growth has slowed and stands at just over 300 million users.
Instagram’s platform is increasingly global, with more than 75% of users living outside of the United States. Of the last 100 million people to join, more than half are based in Asia and Europe. Specifically, Brazilian, Japanese, and Indonesian users joined at the highest rates.
Instagrammers post more than 80 million photos daily, of everything from the first surface image of Pluto, to white pools in Turkey, and the Champions League celebrations.
Instagram hits 400 million users Instagram hits 400 million users Instagram hits 400 million users
Notably, Instagram’s advertising revenue will top $600 million this year, and is expected to increase over 146% to hit $1.48 billion in 2016, per eMarketer’s estimates. By 2017, Instagram ad revenue should make up 14% of Facebook’s total mobile ad revenue, making clear how important the app will be for the parent company as a whole.
In their statement, Instagram shared “When Instagram launched nearly five years ago, 400 million seemed like a distant dream. Now, we continue to strive to improve Instagram — helping you experience the world through images and connect with others through shared passions.”
Instagram hits 400 million users, tops Twitter
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