Sunday, December 13, 2015

Jay-Z"s Tidal Music service going to go up in flames

Yet another reason Jay-Z’s Tidal Music service is going down in flames


Why is Jay-Z’s Tidal Music service going to go up in flames? For many, many reasons, not least of which is the fact that it charges twice the rate of top rival Spotify for a monthly subscription.

Business Insider noted that the UK pop star Lilly Allen this week made some good points about how both Tidal high subscription price and its promotion of exclusive content is going to increase the rate of piracy in the music industry rather than decrease it.

“Hosting exclusive consent of the biggest stars in the world on a single paying platform: while I agree with his intention, I am afraid it will send people back to pirate / torrent sites,” she said.

That is true. Whenever you take a commodity that’s easy to pirate and then make it both expensive and difficult to obtain by legitimate means, chances are that people who pirate it will increase significantly. Acclaimed music critic Bob Lefsetz recently also suggested that Tidal Music service reliance on exclusive content might.


TIDAL offers high-fidelity CD sound quality, high quality video, expertly curated content and editorial, and unique artists experiences. If Tidal is to be successful, it has to convince music-lovers that its service is the best option out of all the others—a high aspiration for a company that’s fallen out of the spotlight and can’t seem to keep its management in place.


 



Jay-Z"s Tidal Music service going to go up in flames

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